Mark Slotemaker Creative

Essential Labs needed a brand refresh reflecting their innovative scientific formula and manufacturing solutions. The clients they serve have the product and marketing vision, so we kept the new visual language clean and simple. Mostly black and white with a scientific visual language, the colorful natural ingredients and raw product take center stage.

ROLES

Brand Strategy & Concept

Brand Identity Design

Packaging Design

Collateral Design

Writing

Digital Creative Direction

With growing and evolving programs, amenities and facilities, it was also time to grow and evolve the brand identity for Cannon Beach Conference Center.

Casual but still bold, modern and a bit campy, the new and comprehensive brand identity is rolling out over the next couple years, enhancing and energizing the mission, experience, and benefits for thousands of family and individual guests.

ROLES

Brand Strategy

Brand Concept

Collateral Design

Signage Design

Wayfinding Design

Apparel Design

Merchandise Design

Digital Creative Direction

The former XPO building in the revitalized Slabtown District needed to refresh it’s identity. The new Slabtown Center branding we created integrates with the sleek modern interior remodel, while honoring the namesake slabs of scrap wood that helped warm neighborhood homes 150 years ago.

ROLES

Brand Strategy

Brand Concept

Signage Design

Wayfinding Design

Graphic Design

It may seem like Amazon does everything, but they get a lot of help. Amazon works with dozens of partner companies on their campuses to create the service and experience so many rely on. We were asked to brand the BetterTogether initiative, a communication platform to help support unity and transparency.

ROLES

Brand Concept

Design

Illustration

Originally the Olds, Wortman & King department store, a shopping mall in the 1970s and most recently a cooking school, the Galleria building is newly remodeled for the 21st century.

The rebrand and each branded environment element carries this diverse history forward with a quilt-like pattern along with modernized art deco imagery, type, and color.

ROLES

Brand Strategy

Brand Concept

Environment Design

Wayfinding Design

Graphic Design

Writing

Install Direction

To help activate Nike's athlete lounge at the 2022 USA Track & Field Championships, we added track & field imagery to their seasonal branding, and tagged the entire space with it.

ROLES

Icon illustrations

Branded Environment Design

Wayfinding Design

Slabtown Center needed help attracting people to the building's basement to workout at THE ROCK fitness center.

We decided to feature two of Oregon's most famous rocks in an energetic and colorful graphic treatment that brings the outdoors in.

ROLES

Brand Concept

Environment Design

Graphic Design

Install Direction

T-SHIRT DESIGN

For several seasons New Balance asked us to create unique graphic identities and t-shirts for their sponsored running events and camps, including that big one in Boston.

New York City's colorful street art is the theme for the 2018 edition of the New Balance National Indoor track & field meet.

ROLES

Brand Concept

Graphic Design

Icon Illustration

Custom Typography

LOGO IDENTITY

Logo identity for Coleman Agriculture, a diversified farm in the Willamette Valley of Oregon. Best known as a hop farm, their premium hops are craved by top brewer masters around the world.

ROLES

Brand and Logo Concept

Design

ROLES

Art direction

Design

APPAREL DESIGN

Nike BorderClash is an annual race between the best high school cross country runners from Oregon and Washington. These uniforms express the state pride, energy, and intense terrain of the Northwest.

EVENT AND BRANDED EXPERIENCE DESIGN

Each year at the end of the cross country season, Nike invites the best teams from across the country to battle it out for the national championship. From ping pong tables to race bibs, we collaborated with Recon NW to help Nike brand an incredible event and experience the kids will never forget.

Event Production Company: Recon NW

EXHIBIT DESIGN

For the 100th birthday of Nike co-founder Bill Bowerman, Nike asked us to create campus-wide displays. These displays showcased many of Bowerman's words of wisdom, and an array of product and equipment he tinkered with from Nike's early days. Including the un-earthed waffle iron used to create the first Nike running shoes!

RETAIL & BRANDED EXPERIENCE DESIGN

Nike asked ReconNW and us to create concepts for a traveling big tent pop-up experience showcasing their latest running product and innovations.

Event Production Company: Recon NW

3D renders: Joe Myers, Sketchbook Inc.

RETAIL & BRANDED EXPERIENCE DESIGN

To showcase the latest product and innovations at each of the Nike Cross Regionals events across the country, we collaborated with ReconNW to create this mobile pop-up experience concept.

Event Production Company: Recon NW

3D renders: Joe Myers, Sketchbook Inc.

EXHIBIT DESIGN

20 years after Nike broke ground on their current WHQ site, it was time to celebrate and look back at how much has changed. Growing up here and having seen first hand the growth of the Nike campus, it was a privalege bringing to life the stories of places, product, and people from the past two decades.

BRANDED EXPERIENCE DESIGN

Each summer Nike Running invites the best high school cross country runners from across the nation for an intensive and fun training camp. And each summer we collaborate with Recon NW to give the kids a premium branded experience.

In 2013 we transformed a nice but plain conference room into a dynamic and chill hang-out spot for resting, socializing and coaching. Everywhere you look, the room expresses the Nike Running brand, together with the stories of each athlete.

Event Production Company: Recon NW

BRANDED EXPERIENCE DESIGN

For the top high school sprinters in America, Nike runs a camp each summer. The hub for the week's activities is their own private athlete hospitality suite.

Featuring the athletes themselves, along with Nike's latest products and innovations, we created in immersive experience for the high school kids to enjoy while they rest and recover, socialize, and get coached up for another training session.

Event Production Company: Recon NW